New Years

Uncle Bens
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New Years

Shopper
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Uncle Ben’s wants to inspire more families to cook together and try new flavours. By tying into a retailer occasion like Chinese New Year, Uncle Ben’s inspires people to expand their meal repertoire (and the category). Now in Year 5, TBWA Dublin’s Chinese New Year toolkit has been deployed in ten markets around the world, and uses the occasion to secure as many points of interruption as possible, growing sales and penetration.

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