Easy meals

Uncle Bens
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Easy meals

Shopper
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It’s simple: beginning with Uncle Ben’s rice, adding in fresh ingredients, equates to a tasty and wholesome meal. Inspiring shoppers to choose Uncle Ben’s rice as well as fresh vegetables and protein delivers significant value to retailers, growing the category and increasing basket size. TBWA Dublin’s toolkit gave countries around the world the tools to deploy this activation, with flexible ingredients and meals supplied for local market adaptation.

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