Urban Speeding

RSA
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Urban Speeding

TV Digital
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The difference that even an extra 5kph can make to the outcome of a car crash is profound. Yet in built-up areas drivers often drift past the speed limit without thinking. TBWA Dublin worked with the brilliant singer-songwriter Cathy Davey to create a song and TVC that captures the risks of crossing that line, from carefree to careless.

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