Put yourself in their shoes

RSA
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Put yourself in their shoes

TV
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Everyone sees the road differently. And crashes happen when you forget about how other road users see it. TBWA Dublin‘s latest campaign asks the viewer to look at the road from both sides – to remember how other people use the road and to look out for each other. Our central message is that it could so easily be you. All we are asking people is to put yourself in their shoes.

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