Invisible Bikers

RSA
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Invisible Bikers

TV
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“I never saw him.” Collisions between cars and motorcycles are on the rise, and that line is often the reason given. Bikers and drivers both have their part to play in making bikers more noticeable and more noticed. Building on the insight that bikers are so often unseen, TBWA Dublin shot this series of web-films in-house to capture a found footage feel. They are now airing on TV too.

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