Personalised Christmas

Maltesers
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Personalised Christmas

Shopper
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Ahead of Christmas 2017 Ireland’s oldest department store, Arnott’s, invited our friends at Mars to create a very special in-store pop-up. At TBWA Dublin we helped develop the concept, and we designed and managed the installation. Visitors can have a selection of boxed products personalised and gift-wrapped. A sweet touch, delivering valuable incremental sales and precious cut-through at a vital time of year.

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