Every donation counts

IBTS
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Every donation counts

TV Post
All Work

When our friends at the Irish Blood Transfusion Service asked us to create an ad campaign to start a movement, we suggested trying it the other way round. So TBWA Dublin went to Skerries, asked seven existing donors to recruit new donors, and turned the movement they initiated into a campaign of seven web films. The data point we used to incite behaviour change was simple: 1 in 4 people will need a donation in their lifetime. But only 3% of people donate. Already, change is happening.

All Work