Brighten up your day

Centra
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Brighten up your day

TV
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When Centra asked TBWA Dublin to refresh their brand for the first time in over a decade, we started with the strategy – and after some toing and froing we all agreed that Centra’s brand purpose is to “brighten up your day”. That gave us rich territory to explore creatively, and this TVC was the first piece of copy built on the new positioning.

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