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About

We are the Disruption® company

We are the disruptors. Pursuing the new, different and never been done before. We fight for brave, bold, brilliant, and occasionally alliteration. We are a world-class agency that just happens to be based in Dublin. Backed by 323 agencies globally. We are TBWA\Dublin.

What do we mean by Disruption®?

Convention is for squares

We don't follow cultural and market conventions — we overturn them. We anticipate future trends to determine what could lift a brand higher, and then define a Disruption® platform to get them there. That means coming up with disruptive and unconventional ways of getting where you want to be. We are conversation starters, creative thinkers, change makers and craic havers.

Watch the video
“The status quo is there
to be upset. Let’s upset it. Let’s disrupt it.”

Creativity is contagious

It ripples through culture and impacts change

We don’t believe there’s any magic formula for creativity. It’s all achieved from being eager and open-minded, learning from each other and having the innate ability to spot potential opportunities, honed over years of experience managing accounts for clients. From small scale social projects to fully integrated campaigns, we do it all.

Culture is changing

...and our clients are becoming part of that change

Disruption® doesn’t happen just once, it’s an ever-churning system of locating and involving our brands in culture. We make choices that radically depart from the norm, making the brands we work with impossible to ignore. We work towards transforming the attitudes at home and abroad to facilitate positive change and progress across many different industries.

Disruption® Live

Connecting at the speed of culture

Creating at the speed of culture requires a deep knowledge of exactly that. We need to be out there, living and observing the ever-changing world around us, every day. Disruption® Live is TBWA’s proprietary cultural engine; it’s an in-house system that identifies triggers in culture across the globe - triggers that are meaningful to our clients' brands here at home. And it occurs in real time. Disruption® Live could be a tweet, a PR stunt, a campaign, or even a brand new product. It could be anything really. As long as it keeps your brand relevant for your audience.

Watch the video
“Don’t disrupt for the sake of it. Do it to make things better”

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Our in-house culture engine

The worldwide TBWA collective has created its own cultural editorial unit - including a team of Irish spotters. Together, they actively monitor and distill streams of valuable insights from across the globe, tailoring them to help inform our clients’ strategies. Every day, different themed culture and news updates land in our mailboxes, and this allows us to inject relevant cultural input into every bit of our creative output.

Our partners

Find out what Disruption® can do for your business

Let's disrupt together.

Fergal Behan
Managing Director
Paula Kelly
Head of Account Management
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