Jameson Caskmates – Why? Taste, that’s why.

digital, OOH, Radio, TV

The wood makes the whiskey, or so they say. They also say you should never let the truth get in the way of a good story. In our latest global campaign for Jameson Caskmates we have lived by these two sayings, to deliver a product campaign with real charm, wit and humour.

Insight

Every product in the Jameson portfolio is developed with one thing in mind – Taste. Born from a beautiful partnership with a local craft brewery, Jameson Caskmates is finished in beer barrels to impart all of the tasting notes of beer into the smoothest Irish Whiskey.

Disruption®

The product is different to any other on the market, but the organic way in which this innovation happened is the crux of our story.

Results

We told a story of collaboration with an injection of Irish attitude and spirit, and supported it with a multi-channel campaign plan to successfully launch this new innovation into multiple markets globally. For more specific details on this campaign and to open a conversation on how we can help your brand or business, say hello. You’ll find us ready and waiting on hello.dublin@tbwa.com.

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