it’s good to live

digital, OOH, Radio, TV

With laya healthcare we moved the conversation in health insurance in Ireland from fear to freedom and reminded people to embrace what it truly means to feel alive.

Insight

People in Ireland think the absence of illness is being healthy. They don’t consider their health insurance as a wellbeing partner.

Disruption®

In a market where fear is the prevailing topic of sale, we removed the fear and instead showcased the joy of freedom through an energetic campaign that is full of life.

Results

We created a cultural relevant campaign that powerfully explains laya healthcare’s new stance that ‘it’s good to live’. For more specific details on this campaign and to open a conversation on how we can help your brand or business, say hello. You’ll find us ready and waiting on hello.dublin@tbwa.com.

Other projects

You’re Smarter than you think

Electric Ireland

Trust

McDonald’s

Domestic Violence

Department Of Justice