Brighter Future

ESB has played a part in Irish life for more than 90 years. During that time, electricity has brought positive change to each and every community across the country. As we look towards the future and the fight against climate change, electricity’s importance in Irish life is becoming even more crucial.

Insight

Electricity holds the key, now more than ever, to our goal of achieving a zero carbon future.

Disruption®

Lots of companies claim to be leaders in the sustainability fight. ESB, an Irish institution, is actually at the forefront of this fight, working domestically and internationally to help realise a zero carbon future for Ireland, changing how we produce and consume electricity in the process.

Results

Featuring real ESB employees, we created an ad that reflected the history, heritage, and DNA of this Irish institution, creating excitement for the future in the process.

For more specific details on our ESB campaign or to begin a conversation on how we can help your brand or business, drop us a line at hello.dublin@tbwa.com

Other projects

Wherever you go

Bank of Ireland

Jameson Caskmates - Why? Taste, that's why.

Jameson

Jameson Original - Why? Taste, that's why.

Jameson